Trader Joe's Babka - The Good, The Bad, and The Long, Windy, Saga (Spoiler - it's now made in the Bronx)

 

The cat's out of the bag about TJ"s famous "Brooklyn" babka, which ranks among the best in New York most babka taste tests. Thanks to the super journalist Andrew Silverstein, we can finally take a deep dive into the history of the babka and the Schick's Bakery saga that brought us to Trader Joe's Brooklyn Babka today.  Whether you grew up eating babka or discovered it through Seinfeld, this quasi-bread cake remains one of the best-known and much-loved Jewish pastries, besides rugalach and black-and-whites.

Here is Silverstein's article in The Forward.  Thank you, Professor Allen Schick for sharing your story, and thank you, Renée Schick, who founded Schick's Bakery in Brooklyn and created the original babka that inspired Brooklyn Brand's babka which packages TJ's Brooklyn babka today in the Bronx.

Happy Hanukah 5785/2024!

Beyond Babka - A Love Affair with Cake

I adore cake, making it and eating it.  

This blog is dedicated to my new "cake quest."  I want try different kinds of cake and show you here as many cake experiences as I can muster, from babka to madeleines, from "Triple Chocolate Mousse" to baklava, and so much more . . . .

Please join me on this sweet journey and please share your own cake tastings and cake recipes.  I look forward to reading your comments.

Cheers!

Beth